• Making a Life

    All choices (including inaction) have consequences. We choose to run our businesses and organisations according to a set of Principles that make them more people friendly, resilient to recessions, and more. In a nutshell: we don't merely make a living, we make a life.

    Our mentors assist people with business strategy, our members also engage in co-mentoring. Sharing is a benefit, not a risk.

Tag: marketing

Business Plan

June 7, 2013

At Upstarta meetings we’ve explored the concept of business plans. In a “traditional” business, you need a business plan because …read the rest

About a screw: not everything read on the Internet is true

August 14, 2012

Swedish media production company Day4 recently conducted an experiment on Internet media and the Apple community. They drew a screw …read the rest

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

May 22, 2012

From We’re definitely saturated. From my own observation, I also think that most companies “don’t get it” and rather …read the rest

Del Monte packaging: Bananas get second skin

November 7, 2011 The company has taken the view the yellow skin is not quite enough, and will sell individually-wrapped bananas at …read the rest

What People Actually Buy

October 10, 2011

People don’t actually buy a product. And the marketing notion of “solutions” is not really something customers buy in to, …read the rest