“Innovative”, a term frequently used by companies to describe themselves and their products.
You Keep Using That Word, I Do Not Think It Means What You Think It Means
— Inigo Montoya, in The Princess Bride (movie, 1987)
To me, it means they’re just using some buzzword – it has no real meaning in that context, but it does manage to give me an instant negative impression of the company that uses it.
Similarly, a person or company declaring themselves as “cool” is by definition uncool. Others can say you’re cool, but saying you’re cool yourself is a definitely no-no.
On a related note, have you noticed that any country that has the word “Democratic” in its name actually isn’t [democratic] ?
Judge William H. Alsup of the northern district of California. He’s a particularly interesting person, because he has a clue about programming. He taught himself, decades ago, for hobby.
And my goodness does it come in handy nowadays. I found the (long) interview an interesting read. The difference between artistic work and functional matter is highly relevant, but difficult to discern for someone without a clue about coding (most lawyers, judges and juries).
I also noted his middle name is Haskell, whereas he does his pretty nifty programming in QuickBASIC.