From http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5

We’re definitely saturated. From my own observation, I also think that most companies “don’t get it” and rather than interacting with their environment, treat all this tech like new media outlets. The title also goes this way, “social media marketing”. It is indeed marketing in the sense that “word of mouth” and “listening to your clients and in particular non-clients” are in the realm of marketing, but it’s much less controlled than most marketers operate. Think about it…