http://money.cnn.com/2011/08/16/news/companies/abercrombie_jersey_shore/

[…] clothing retailer Abercrombie & Fitch said it would offer “substantial payment” to MTV’s The Jersey Shore’s cast members to stop wearing the brand on air. […]

Now there’s an interesting new revenue stream: I’m sure they can find lots of other brands that don’t want to be linked with such a show either!

Note though that Abercrombie & Fitch is a tad inconsistent (hypocritical might be a better word, even) in its outrage, see Abercrombie & Fitch too sexy for young kids.