Category Archives: Uncategorized

Clean Energy legislation in Australia

Today the Australian Clean Energy legislation package passed the senate. What it does is change the tax system (in line with the Henry tax review recommendations) so that companies/products using non-renewable energy sources see higher costs – this works through to citizens of course, and the other end of the change is compensation measures for them (such as a much higher tax free threshold) as well as initiatives for wider deployment of renewable energy sources. In focus it’s fairly similar to what’s been happening in Europe over decades, moving away from taxing income towards taxing consumption. So in a nutshell, if a consumer picks cleaner alternatives, they’ll be much better off than before.

The opposition is still harping on about it, including vows to repeal it (even though they’ve quietly already conceded that a number of related laws would stay – so if they were to repeal, they’d have a budget hole). I find that vow more of a threat, and very problematic. What business tends to like more than anything is certainty about the environment they have to operate in. Stability. So whether they liked the new laws or not, having them now is a clear state and they can work with it – the laws also create new opportunities for existing as well as potential businesses, and there too having the certainty is very important.

As an entrepreneur myself, I don’t want bet my business initiatives on having a low energy price – since regardless of the above mentioned legislation, the price of energy is going to keep going up, and likely quite significantly. I could, as others have done, go out lobbying for lower prices – but I see that as a less efficient way to spend my time.

Instead I aim to make sure that any business model preferably works independently of things like energy price, but at least works out even with a much higher price. I believe that’s the sensible way to go about it. I set up Open Query before the GFC, and because of its Upstarta way of operating it was in much better shape when other companies and independent consultants ran in to trouble. So the concept has been proven in that respect also.

On a psychological level, I reckon it must be hard to on the one hand oppose something and on the other hand build your business to deal with what you oppose. It’s a conflict that will compete for your time and attention, and from my observations the opposition work tends to win and the business work loses – then particularly if the opposition fails (which is always a real possibility) the business is in a much worse position than if it had focused on dealing with the issues. Somehow the chance of a favourable outcome is grossly misjudged and/or the cost of the business change is over-estimated. Either way, that strategy is damaging. Think carefully before you go such a route.

What do you deal with external change (such as govt legislation) in your business environment, what are your strategies?

Upstarta Workshop at OSDC 2011 Canberra 15 Nov

Next week, the Open Source Developers’ Conference 2011 is on, this time hosted in Canberra. OSDC is run by developers, for developers, and of particular interest is the low price of $300 for the full three-day conference, also including morning/afernoon teas, lunches, and the conference dinner and Old Parliament House. OSDC shows that it’s entirely possible to run a conference with good speakers, good content, happy attendees, and lots of atmosphere, at a decent price.

This year OSDC has mini conferences and tutorials before the main event, and on Tuesday afternoon I’ll be hosting an Upstarta workshop. So that’s Tuesday 15 November, 1:30pm in the Manning Clark Center at the Australian National University. Given the background of the main conference, I should reiterate here that Upstarta is not limited to Open Source business or even software development. The approach is quite independent from that – so regardless of the target market for your idea or businesses, if you’re in Canberra next week this workshop could be of interest to you! It’s possible to get a miniconf-only ticket for $50, and the Upstarta Workshop is just $20 extra on top of that or the main conference ticket.

First I will run you through the basics of the Upstarta philosophy, so we’re all on the same wavelength. Then we’ll introduce a number of practical tools to assess disruptive viability of an idea (product or service), work out best marketing positioning to not be hindered by competition, and other applications of the Upstarta principles. We’ll see why various known products succeeded or failed, and discuss (case studies).

In the second part of the workshop, we’ll put your new skills to use on both known concepts as well as any new ideas the participants bring along. Please bring ideas in abundance, and write them down beforehand so that you can tell what it’s about within 10-20 seconds. We’ll specifically filter for disruptive ideas (or tweak an idea to make it disruptive) as it enables cheap market entry, pick a few, and work on them in smaller groups. We then recombine to discuss what each group has come up with!

Exchanging ideas and insights, and asking questions, even with people some might consider to be direct competitors, is more valuable than risky. If your idea is dependent on secrecy, it’s probably not that viable.

I’ll also do an Upstarta-related talk in the OSIA (Open Source Industry Australia) miniconf, Monday afternoon.

Del Monte packaging: Bananas get second skin

http://www.dailymail.co.uk/news/article-1361666/Del-Monte-packaging-Bananas-second-skin.html

The company has taken the view the yellow skin is not quite enough, and will sell individually-wrapped bananas at convenience stores, leisure centres and gyms.

The Germans have a word for this “umverpackung” (“package wrapping”).

Del Monte of course has even more wrapping on this, from the marketing department: the packaging increases the shelf life (they put the banana in when it’s green and it ripens more slowly) and my goodness, it’s recyclable!

That’s of course total greenwash marketing blah. Splitting up a bunch changes the pricing model from weight based to item based, and the price of the individual item is in fact qaudruple in the US where this product has already been available – yes, 4 times the price.

So it makes $ business sense for them, but it’s really, well, bananas. Do you buy it?

Another new Toplevel Domain coming soon (.eco)

http://www.care2.com/causes/the-environmental-community-finds-a-home-online-with-a-new-eco-domain.html

In January 2012, thousands of new domains will become available to Internet users, including .ECO, the environmental community’s new home online.

I think .eco might be nice, but the notion that adding a new toplevel domain would increase the available name space is simply nonsense.

If you have a business or organisation, what you in fact do is capture as many as possible of the relevant (and even some irrelevant) versions of your chosen domain names
And if blah.com already exists, are you likely to want blah.org or blah.eco? Not likely – it causes confusion so you want to avoid that.

Essentially for xxxx.yyy it’s largely a single name space xxxx, and yyy is the arbitrary extension. The yyy is inconsequential to the fact that you want the xxxx to be unique – the yyy is just an optional extra identifier between commercial, organisation, educational, etc.

Domain registrars have been loving the introduction of new toplevel domains (.biz, .mobi, etc) as each domain registration makes them money! Then of course there’s the domain name trolls that register names and sit on them, offering to sell them to you. If you were to suggest that having extra TLDs is really a giant money making scam, you wouldn’t be far off. I’m sure that coca cola can afford .coke, but that’s not really the point.

So back to practicality, an ecological group might want to get .eco as its primary domain, but would also *need* to get .org so noone else does (and when picking their name ensure noone else already has it), and in addition they may *want* to get .com – so they need to get domain registrations in 3 TLDs rather than 1 and that costs. Being in the domain registrar business is obviously very profitable…

For .eco I see an additional problem: green-washing. Who decides who can have a .eco name? http://doteco.org/ is and they’re making notable effort to have a good policy in place.
But I’m sure many corporations will jump at the opportunity – you know how many corporations have “think tanks” and “research groups” that essentially plug and lobby their wares? It’s already a quagmire.

Lytro Light Field Camera – actually designed from scratch

http://www.dpreview.com/articles/7237351494/lytro-light-field-camera-first-look-with-ren-ng

Just four months after announcing its intention to transform photography, camera startup Lytro has announced its first product. The company’s ‘light field camera’ may not look or work like anything currently on the market but, with an asking price starting at $399, it’s clear that the company can conform to conventional expectations.

This is really interesting, they’ve specifically gone back to scratch to design something functional for the purpose, this camera design is no longer based on the traditional film-based shape. Note that this rarely happens, cars for instance could look quite different but manufacturers appear to baulk a the risk of introducing something too different…

And the way the camera works is quite revolutionary as well. It has no moving parts, but a set of lenses that work together with the CCD to also capture information about where light came from. This allows it to “focus after the fact”, on pretty much any object in the picture. So, you can take photos more quickly as the system doesn’t need to focus, and you can re-focus on something else later. Quite brilliant!