Ancient and recent advertising using this approach. It may be effective “leverage” over consumers, but I don’t believe “does it work” should be only criterion. What do you think?
Using Patriotism and War to Sell Products – Sociological Images
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This is from the USA. We in Australia are less influenced by patriotism and war to buy anything. Take the invasion of Iraq, only 70% of Australians supported it. Has anyone bought anything because of it? Has anyone bought anything because of any war that Australia was involved in?
Well maybe something when it was WW2. But not anything else that I know of.