What the blazes is that, a live webinar?
Webinar… an atrocious word in itself, means an online/web seminar.
As seminar is a fairly informal form of an academic lecture, and generally contains a component of interactivity – either there is an opportunity for questions at the end of presentations, or later in the hallway.
In context, so far so good. You can do that online. Fine.
So why do companies now need to put the adjective “live” in front… what does that mean?
What would a great ad for a university of technology be? An ad, that itself, solves a problem through technology. This is exactly what the University of Engineering and Technology of Peru and their ad agency Mayo DraftFCB have done – the first billboard in the world to make drinking water out of “thin air” [with 98% humidity].
http://www.businessinsider.com.au/larry-page-the-untold-story-2014-4
Larry Page and Google aren’t Upstartas. But they, like Steve Jobs of Apple, are still interesting and we can learn from some of their bold visions and actions.
http://blogs.hbr.org/2014/04/to-tell-your-story-take-a-page-from-kurt-vonnegut%E2%80%8B/
Businesspeople are often advised to turn their data into stories to make them more persuasive. And that is certainly good advice. But they are given precious few tools to help them do that. It turns out that graphs can be remarkably useful in demonstrating the mechanics underpinning an effective story. One person who’d given this a lot of thought was novelist Kurt Vonnegut, a real-life literary iconoclast if there ever was one.
The famous author plots out the three most compelling story arcs.
This post showed up on Twitter, after the Malaysian airlines flight disappeared.
Referred to by others as unmarketing, it is of course in atrocious bad taste. Stuff to not do.