Marketing blah: live webinar

What the blazes is that, a live webinar?

Webinar… an atrocious word in itself, means an online/web seminar.

As seminar is a fairly informal form of an academic lecture, and generally contains a component of interactivity – either there is an opportunity for questions at the end of presentations, or later in the hallway.

In context, so far so good. You can do that online. Fine.

So why do companies now need to put the adjective “live” in front… what does that mean?

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Unmarketing and Bad Taste

This post showed up on Twitter, after the Malaysian airlines flight disappeared.

unmarketing

Referred to by others as unmarketing, it is of course in atrocious bad taste. Stuff to not do.