Upstarta
  • Making a Life

    All choices (including inaction) have consequences. We choose to run our businesses and organisations according to a set of Principles that make them more people friendly, resilient to recessions, and more. In a nutshell: we don't merely make a living, we make a life.

    Our mentors assist people with business strategy, our members also engage in co-mentoring. Sharing is a benefit, not a risk.

Tag: ipad

Apple Abandons Environmental Certification

July 11, 2012

Apple has pulled its products off a U.S. government-backed registration of environmentally friendly electronics, see http://www.epeat.net/2012/07/news/wsj-cio-journal-apple-removes-green-electronics-certification-from-products/. EPEAT (created through funding …read the rest

What People Actually Buy

October 10, 2011

People don’t actually buy a product. And the marketing notion of “solutions” is not really something customers buy in to, …read the rest

Disruptive Tablets

Disruptive Tablets
September 2, 2011

The current market of tablet computers provides an ideal demonstration of how not to compete. That is, unless you have …read the rest