How to lose half a trillion euros

http://www.economist.com/news/briefing/21587782-europes-electricity-providers-face-existential-threat-how-lose-half-trillion-euros

interesting. you can see how people in that business sector have a lot of $/career riding on this stuff in the short term.

A lot of stupid decisions will continue to be made, those make sense in the context of the person or company making them, not the broader or longer term picture. Why?

Imagine a company at the bottom end of Maslow’s pyramid of need. If it’s survival mode, it doesn’t care for broader issues or the long term…. I’m not a fan of seeing companies as people, but sometimes the analogy helps clarify things such as behaviour.